Everything You Ever Wanted to Know About Pop-Ups But Were Afraid to Ask
When you go to a trade show, what is the most common type of exhibit you will see? The pop-up of course! Many of you have used them. Some of you might love them. Some of you might hate them. No matter how you feel about them, they have stood the test of time. Today I’m going to tell you almost everything we have learned about the pop-up in our collective decades of experience. Hopefully you will learn something useful!
The pop-up display was first sold by Nomadic Display in 1975. The inventor, Ted Ziegler, was a student of Buckminster Fuller (inventor of the geodesic dome), and he was trying to design portable buildings for the military. The frames he created are so sturdy that you can hang a large monitor directly on the frame without added stabilizers (see photo above)
Since that original pop-up was created by Nomadic, there have been dozens of other companies designing and selling pop-up products. The patent expired a few years back and now we have hundreds of cheap knock-offs. It probably won’t surprise you to know that some are not well constructed and don’t hold up very well. If you are planning to use your pop-up display more than once or twice, I wouldn’t recommend buying the cheapest model.
The reason the pop-up has been a stand-by all these years is that it is easy to set up and displays a large graphic image very well. If you want a display that covers the entire back of your inline booth space and has a great graphic impact, the pop-up is for you! From the beginning there have been small tabletop models and larger 10 x 20 inline or even taller island models. Today you can choose from the traditional laminated magnetic panels, one large seamless fabric graphic, or smaller fabric graphics that create a 3-dimensional look.
There are also dozens of pop-up accessories to add functionality to your exhibit. You can add
shelves, monitor mounts, lights, literature pockets, stand-off graphics, headers, tension fabric shapes . . the list goes on and on. If you own a pop-up from one of the major US manufacturers, chances are we can help you trick it out with cool add-ons to make your old display look like new.
Pop-ups can also be easily adapted to different sized booth spaces. With a few extra parts, you can change a 10 x 10 into a 10 x 20 or 10 x 30, you can make a one-sided display into a two- or three-sided display, or you can make a flat display into an L-shape.
Of course, in an innovative industry like ours, people have come up with all sorts of ways to use
the pop-up frame! We’ve seen double-decker frames, super-long serpentine frames, frames with doorways inside, even exhibits where the frame is left exposed to create an interesting texture. In addition to trade shows, you can use a pop-up at a press conference, a musical performance, in a shopping mall, at a museum, at an airport, in your office lobby or conference room. If you have an idea about a new use for the pop-up, chances are the engineers at Nomadic can create it for you!
So if you’ve never used a pop-up, or if you’ve popped it up and down more times than you can count, don’t take it for granted. Try something new with your pop-up this year. Then call us, so we can help you make it amazing!
P.S. This is not a pop-up. This is a retractable bannerstand. More about those later . . . .