So if you’re reading this article, I probably don’t need to convince you that meeting customers and prospects face-to-face is a good idea. My purpose today is to remind you why the same might be true for working with your vendors.
These days it’s easy to get into the habit of doing all your communication via text. Whether it’s an email (even an email newsletter), a text message, a facebook post, or a chat box while shopping on a website, you can go through your whole day without interacting with anyone in person. Most people I know actually prefer text messages to voice mail! As convenient as it is to type your words, I bet you have had at least one experience where your message was not received the way you intended it. At best this results in some time wasted in clarification, and at worst, it can create a huge disaster in your personal or professional life.
When you have a live event for your business, it is a large investment of time and money, and it’s vital that your message is presented correctly. When the doors open, you only get one shot to make an impression on customers and prospects! Even if all you need is a branded table throw, you need to be sure that it arrives on time, has the right graphic, and is the item you were expecting. And just like we’ve all had time when our emails or text messages were misunderstood, we’ve also had online shopping fiascoes where there was no live person available to fix the problem or tell us where our item went.
The staff at Area Exhibits has a combined 27 years of experience in the Trade Show Industry. We’ve handled everything from the Velcro coming off a small graphic to 5 missing crates during setup. We are happy to share our expertise with you at no extra charge, and we will make sure to provide you with the products you need at the price you expect. Next time you are tempted to buy that “little” item online, give us a call first. You will be glad you did!