Q: How long have you been in the trade show industry, and how did you get started?
A: I got my start at a small design and fabrication house, Exhibit Design, working on the fabrication and install side of things. While in graduate school, my wife was offered a one year granted position at Children’s Hospital here in Seattle so we came up from the Bay Area. Twelve years later we’re still here and I have been in the Event Industry since 2005. When we first got here I didn’t know what I was going to do so I fell back on what I was familiar with. My father was a General Contractor in Florida where I grew up so I started my own Handy Man business. Eventually I wanted something more stable and saw an advertised opening at Exhibit Design. I figured this gave me a chance to continue working with my hands and being creative while offering the consistency of a career I could grow into.
Q: How long have you been with your current company? Why do you like working with/for them? A: I have been at BES Events almost four years. We’re a small core team of Event Marketing and Logistic professionals with an expanded network of contractors and vendors all over the country. We specialize in Event Marketing in the High Tech Industry. This niche is part of the reason why I like working here. We have a great roster of clients that we get to interact with that enables us to participate in a diverse range of events and activities. We’re also given a great amount of autonomy to work with our clients while at the same time using a rewarding collaborative model within the BES Events Team.
Q: What is something (or things) you wish exhibitors knew about your product that they don’t seem to know?
A: Well our product is in a sense time, the time we give back to our clients to concentrate on what is really important to the success of their business. If your Marketing and Product Teams are tied up with the minutia of event related needs they are missing their targets. We let them concentrate on the goals and content needs of the event so they can drive that messaging forward while we make sure that all of the ancillary items are taken care of. Our goal is to have our clients show up onsite, plug in and go!
Q: What sets your company apart from others who provide similar products? A: We pride ourselves on our attention to detail and our cumulative experience and expertise in the field. Everyone on the team is vested in our client’s success at whatever the event is and whatever the scale of the event may be. From the smallest hotel lobby set up to the largest booth activation at CES, the level of support is the same. This consistency of effort allows our client’s messaging and presence to be uniformly successful no matter what they are doing.
Q: What do you like about working with Area Design and Build?
A: We share the same pride and attention to detail. Like BES Events you are resourceful and responsive. We always strive to offer up creative solutions to a problem and this is something I see in my interactions with Area Design and Build.
Q: What’s the best tip or trick you’ve learned to help exhibitors have more successful events?
A: Don’t assume the audience or an attendee at an event has any clue what you and your company do or are advertising or launching. Keep that front of mind in everything you expect to put in front of them. You never want to hear “so what is (insert client here) doing at this event”!
Q: Anything else you want us to know about you?
A: What we do can and should be fun. We get to interact with a diverse group of people and go to many cool places. We should be able to enjoy that. At least that’s how I try and look at it.
Many thanks to Mitch Greenberg at BES Events for his insight and sharing his expertise. -AREA
Contact Mitch at 206. 291. 5282 or email@example.com