Here's how to get the most value from trade shows in 2015:
1/ PLAN AHEAD. Don't let time be the deciding factor. Avoid rush fees, expedited shipping costs and have the luxury of time to create something that will truly suit your company's needs. Ask vendors four months in advance for a recommended project timeline and get the ball rolling.
Our colleague Janet McNaughton from Lasting Impressions is fond of saying, "Why be ordinary, when you can be extraordinary for the same cost...if you plan ahead!"
2/ START WITH THE END IN MIND. What's the big picture for your annual trade show program? Get the most value by implementing multi-use and multi-purposed marketing assets and potentially share costs between events. Ask us for recommendations based on your company's unique needs.
3/ THE THREE P's OF TRADE SHOW MARKETING:
PRE-SHOW: Prepare strategic communications to set up show meetings in advance. Prepare staff on expectations while at the show to bring a uniform presence and message.
PRESENCE AT SHOW: Be consistent to your company's branding and image. Observe how people are interacting within your booth environment at the show.
POST-SHOW: Prepare your follow up program ready in advance. Do a post-show performance review of your presence and staff. What worked and what needs to be improved? Keep track of your ROI. Ask us for an ROI calculator and Show Performance Review Checklist.